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D-rt Groep
100k daily users. Low conversion. No testing infrastructure.
The Problem
D-rt Groep's high-traffic travel e-commerce platform had poor conversion rates and no systematic way to test improvements. Revenue was being left on the table with every sprint.
What I Did
Built responsive frontend with optimized checkout flow. Implemented a comprehensive A/B testing framework from scratch. Established CI/CD pipeline and end-to-end test suite.
Results
~3x increase in conversion rate through A/B testing
40% faster QA turnaround with E2E test suite
CI/CD pipeline for reliable, fast deploys
Checkout performance optimized for 100k daily users